NTT DoCoMo: Touchwood SH-08C
Brutal anuncio de NTT DoCoMo Japón sobre el teléfono Touchwood SH-08C. Madera y música en medio de la naturaleza.
El gigantesco xilófono mide 44 metros, con 413 placas de madera dispuestas con un ángulo de caida de 12 grados. Disfrutadlo.
Making of the Touch Wood commercial
All the wood for the xylophone was made from trees already fallen and the phone itself is made from the surplus wood of trees from a “more trees” reforestation project founded by musician Ryuichi Sakamoto and others.
According to the ad agency, Drill, Inc., there were no visual or sound effects used at all. The tune that plays as the wooden ball plunks down the hill is Bach’s Cantata 147. The giant xylophone is 44 meters long (144 ft), constructed at a 12-degree angle and uses 413 wooden planks. To create the perfect ending, they filmed the last part of the video 49 times. The creators visited 64 places before they finally found the right location in a forest in Kyushu.
The video for the ad — which won a Golden Lion at Cannas — was released on the same day as the big earthquake hit Japan on March 11 of this year. Docomo had no choice but to cancel the whole promotional campaign. The video went viral on YouTube.
Category: Anuncio, Uncategorized
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